Personalized Lead Capture app that will capture lead data such as: 

• Tell us a bit about yourself (First Name, Last Name)
• Purchase or Refinance
• What type of property are you purchasing? (Single Family, Multi Family, Townhome, Condo, Manufactured)
• Have you already found your new home? (Yes/No)
• Are you working with a real estate professional? (Yes/No)
• Where are you currently living? (Address)
• Where would you like to buy your new home? (City/State)
• What is the estimated purchase price? (scale of 1$ - 2M+)
• How much are you putting down as a down payment? (0% - 90%+)
• Estimated credit score (Excellent, Good, Fair, Poor)
• Have you or your co-borrower served in the military?
• Is this your first time buying a home?
• Have you filed for bankruptcy in the last 7 years?
• What is the best way to contact you? (Phone number, email, additional comments)
• Is this your mobile phone? (check box)

This lead capture app, once completed, will compile this data into a contact card and automatically fill into your Total Expert account. Any new contacts will show up in your New Contacts tile and will also be filter-able under Lead Source (and then whatever you name your lead capture app – see bottom of email for best practice)

 Here is a link to the lead capture app, set up through the marketing admin account, so you can check out how it looks.

 To find this lead capture app in your Total Expert and create a new one:

Best Practice Tip: For ‘Page Name’ and ‘Page Title’ I would just name it Home Loan Lead Form and the date that you’re creating it, in order to make it easier to search in the future.

 This is a really great and useful tool to bring new contacts into your database. Share it on social, send it in a blast email, or just build it and test it out for yourself – this is one of the bells & whistles that you should definitely leverage.